Directed a brand collaboration with Liberty London, making Tech21 the very first company to co-brand with the Liberty London brand.
Established a 3 year product roadmap with seasonal refreshes in-line with fashion and consumer electronic cycles.
The products utilised a printing technique that allowed us to print full CMYK, with matte and gloss areas, using a UV-cured resin.
Date: 2018
Activities: Contract negotiation, creative direction, road-mapping and sales pitches.
Software: N/A