Liberty London x Tech21

Directed a brand collaboration with Liberty London, making Tech21 the very first company to co-brand with the Liberty London brand.

Established a 3 year product roadmap with seasonal refreshes in-line with fashion and consumer electronic cycles.

The products utilised a printing technique that allowed us to print full CMYK, with matte and gloss areas, using a UV-cured resin.

Date: 2018

Activities: Contract negotiation, creative direction, road-mapping and sales pitches.

Software: N/A