Hardware Product Advisor for Startups

I'm a design and manufacturing expert based near London, United Kingdom.

Insights

Building a successful hardware product is rarely about a single breakthrough idea. It’s a series of decisions made under uncertainty - often with limited time, budget, and experience.

This blog shares practical insight drawn from years of working across product design, engineering, manufacturing, and commercialisation. It’s written for founders navigating everything from early proof of concept through to manufacture and scale.

The articles are grouped by theme to reflect the real stages founders move through - from laying solid foundations, to structuring teams, executing development, working with manufacturing partners, and making the judgement calls that ultimately define a business.

If you’re building a physical product and want clear, experience-led thinking rather than theory, you’re in the right place.