SharkNinja
Global household appliance design and manufacturer.
Principal Product Design Engineer AD
Nov 2022 – Present
Joined the Personal Care Advanced Development team in order to capitalise on the rapid growth of the new category for Shark.
Key Responsibilities:
- Feed the Shark product roadmap with innovative and exciting products at a proof of concept level.
- Create functional consumer electronics prototypes for consumer insights validation.
- Mentorship of more junior team members.
Destechi
AI-driven research platform for industrial designers
Board Advisor
Sep 2022 – Mar 2023
- Board Advisor to an innovative young tech start-up at a pre-seed stage.
- Destechi is a smart search platform that analyses a product or design topic, and helps teams automate, uncover and visually organise qualitative research.
npd.
Industrial Design Agency
Design Director
Feb 2020 – Nov 2022
Co-Founded and managed a London-based studio for the established npd. product design agency.
Key Responsibilities:
- Marketing & lead generation.
- Client pitches & account management.
- Project planning & management.
- Delivery of all design output, including concept generation, 3D modelling, visualisation and presentation.
- Invoicing, bookkeeping & accounting.
Key Achievements:
- Delivered a wide range of projects across a variety of sectors including; homeware, smart wearables, industrial technology and lab accessories.
- Introduced a more formal stage-gate system for communicating and selling design to new clients.
- Developed and procured an innovative lab product for AstraZeneca during the first COVID-19 lockdown.
- Introduced an online tool for businesses to understand how their existing product fits within a circular economy.
- Orchestrated a complete rebrand of the agency.
Tech21
Impact protection accessories
Design Director / Head of Product Design / Product Design Manager / Product Designer
Nov 2011 – Jan 2020
Joined the business during early start-up phase. Fast-tracked into management roles, resulting in reporting directly to the CEO and leading a team of 14 product designers, engineers, packaging designers and project managers.
Key Responsibilities:
- Design direction and execution for the brand.
- Team building and professional development.
- Part of the global senior leadership team.
- Management of the design dept. against SMART KPI’s.
- Project management of all new product introductions.
- Relationship management with the world’s leading consumer electronics brands.
- Supplier sourcing and management – Europe & Asia.
- Security and loss prevention lead.
Key Achievements:
- Developed of a range of NFC connected accessories that launched with the EVO Type keyboard case and later a world-first gaming accessory.
- Led a materials research program to introduce bio-sourced and biodegradable plastics.
- Introduced a strategic materials partner, BioCote, to provide a 99.9% anti-microbial additive to the whole product range.
- Planned and oversaw tech21’s most successful iPhone launch in September 2019, with 100% of customer orders received on time and in full, contributing to a quarterly revenue of £19.8m.
- Directed a sustainable redesign of all packaging in 2019, effectively removing 38 tons of single-use plastic from the supply chain over 12 months.
- I was involved in, or responsible for, the development of over 5,000 SKU’s, with over 60m units sold between 2012 & 2019, generating more than £400m in revenue.