AI-driven research platform for industrial designers

Board Advisor
Sep 2022 – Present

  • Board Advisor to an innovative young tech start-up at a pre-seed stage.
  • Destechi is a smart search platform that analyses a product or design topic, and helps teams automate, uncover and visually organise qualitative research.


Industrial Design Agency

Design Director
Feb 2020 – Present

Co-Founded and managed a London-based studio for the established npd. product design agency.

Key Responsibilities:
  • Marketing & lead generation.
  • Client pitches & account management.
  • Project planning & management.
  • Delivery of all design output, including concept generation, 3D modelling, visualisation and presentation.
  • Invoicing, bookkeeping & accounting.
Key Achievements:
  • Delivered a wide range of projects across a variety of sectors including; homeware, smart wearables, industrial technology and lab accessories.  
  • Introduced a more formal stage-gate system for communicating and selling design to new clients.
  • Developed and procured an innovative lab product for AstraZeneca during the first COVID-19 lockdown.
  • Introduced an online tool for businesses to understand how their existing product fits within a circular economy.
  • Orchestrated a complete rebrand of the agency.


Impact protection accessories

Design Director / Head of Product Design / Product Design Manager / Product Designer
Nov 2011 – Jan 2020

Joined the business during early start-up phase.  Fast-tracked into management roles, resulting in reporting directly to the CEO and leading a team of 14 product designers, engineers, packaging designers and project managers.

Key Responsibilities:
  • Design direction and execution for the brand.
  • Team building and professional development.
  • Part of the global senior leadership team.
  • Management of the design dept. against SMART KPI’s.
  • Project management of all new product introductions.
  • Relationship management with the world’s leading consumer electronics brands.
  • Supplier sourcing and management – Europe & Asia.
  • Security and loss prevention lead.
Key Achievements:
  • Developed of a range of NFC connected accessories that launched with the EVO Type keyboard case and later a world-first gaming accessory.
  • Led a materials research program to introduce bio-sourced and biodegradable plastics.  
  • Introduced a strategic materials partner, BioCote, to provide a 99.9% anti-microbial additive to the whole product range.
  • Planned and oversaw tech21’s most successful iPhone launch in September 2019, with 100% of customer orders received on time and in full, contributing to a quarterly revenue of £19.8m.
  • Directed a sustainable redesign of all packaging in 2019, effectively removing 38 tons of single-use plastic from the supply chain over 12 months.
  • I was involved in, or responsible for, the development of over 5,000 SKU’s, with over 60m units sold between 2012 & 2019, generating more than £400m in revenue.