5 Common Consumer Goods Founders Mistakes
I’ve had the pleasure of speaking with — and working with — hundreds of entrepreneurs and early-stage founders over the …
Hardware Product Advisor for Startups
This category steps back from day-to-day delivery to focus on the judgement calls founders face when building physical products.
It explores risk, prioritisation, decision-making, and the trade-offs that shape a company’s trajectory.
These articles reflect patterns I’ve seen repeatedly across hardware startups at different stages.

I’ve had the pleasure of speaking with — and working with — hundreds of entrepreneurs and early-stage founders over the …

Originally written for the npd. blog. Following on from Part One, which I published last week, below are another five key …

Originally written for the npd. blog. I experienced both incredible highs and crushing lows, but it was these experiences that …