A Founders Guide to Writing a PRD
If you’re building a consumer hardware product, there’s a moment early on where everything feels exciting – but also slightly …
Hardware Product Advisor for Startups
This category is for founders at the very start of their product journey, where early decisions have an outsized impact on cost, time, and outcomes.
It covers proof of concept, consumer insight, problem definition, and how to translate ideas into clear product requirements.
Getting these foundations right helps avoid expensive redesigns and false confidence later on.
These are topics I regularly support early-stage founders with on an advisory basis.

If you’re building a consumer hardware product, there’s a moment early on where everything feels exciting – but also slightly …

Choosing the right design agency is one of the toughest and most consequential decisions a consumer-goods founder can make. Get …