A Founders Guide to Writing a PRD
If you’re building a consumer hardware product, there’s a moment early on where everything feels exciting – but also slightly …
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How to Choose the Right Design Agency for Your Startup
Choosing the right design agency is one of the toughest and most consequential decisions a consumer-goods founder can make. Get …
5 Common Consumer Goods Founders Mistakes
I’ve had the pleasure of speaking with — and working with — hundreds of entrepreneurs and early-stage founders over the …
Ten things I learnt from the FMCG industry (Part Two)
Originally written for the npd. blog. Following on from Part One, which I published last week, below are another five key …
Ten things I learnt from the FMCG industry (Part One)
Originally written for the npd. blog. I experienced both incredible highs and crushing lows, but it was these experiences that …
In-house vs Agency
I’ve been lucky enough to work on both sides of the product design fence. My first couple of roles were …