Hardware Product Advisor for Startups

I'm a design and manufacturing expert based near London, United Kingdom.

Strategic Design & Product Development Expertise

Helping consumer-goods brands bring physical products from sketch to shelf – with commercial clarity and manufacturing confidence.

Hardware Product Advisor for Startups

Helping founders design, develop and launch consumer products - while avoiding the costly mistakes.

How I Help Founders

Early-stage founders often struggle with

Not knowing the right development sequence

Wasting £££ on premature engineering

Manufacturing surprises

Unclear specification or insufficient validation

Working with agencies without enough technical direction

I help you avoid these traps.

How I Help Hardware Founders

Guiding you through each step of the product journey so you can build with clarity and momentum.

1 – Product Development Advisory

Product strategy
Requirement definition
Roadmapping & planning
Founder sounding board

2 – Design & Development Guidance

Design reviews
Human resource planning
Manufacturing strategy
Agency outsourcing guidance

3 – Production & Manufacturing Support

DFM, cost-down, supplier sourcing
Prototyping readiness
Avoiding manufacturing mistakes
Production oversight

Trusted by founders & product teams around the world

15+ years guiding hardware products from idea to production.

Eleria: From university thesis to successful start-up

As first-time founders, Eleria's Co-Founders needed guidance from concept all the way through to mass production.

Outcome: UK-based manufacturing of a unique and sustainable solution.

Case Study

Why Founders Work with an Advisor

You get senior decision-making, not junior execution

Clear steps instead of expensive trial & error

Objective advice with no incentive to push extra work

A partner who's seen dozens of products succeed (and fail)

Work with me

Testimonials

The value of strategic product guidance - shared directly by the people who’ve used it.

Andrew Garner
Andrew GarnerExecutive Chairman & Co-Founder, NAIAD

“…an exceptional asset for any early-stage hardware start-up.”

Matt Fieldhouse
Matt FieldhouseCEO & Co-Founder, NAIAD

“His experience from other projects also meant he was able to further enhance our design in areas we hadn’t even considered.”

Who I Am (and Why I Work with Founders)

I bring over 15 years of end-to-end product development experience, gained through senior roles in both in-house teams as well as a design agency founder.

I’ve overseen the full journey of consumer goods – from early concept and design strategy to manufacturing, compliance and global retail launch.

This broad, hands-on background allows me to support founders and leadership teams with a clear, practical understanding of every stage required to bring a successful physical product to market.

Learn more here.

Insights

A Founders Guide to Writing a PRD

How to Choose the Right Design Agency for Your Startup

5 Common Consumer Goods Founders Mistakes

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